Therefore, the interplay between constraints and goals creates a demand for new solutions. This motivates them to look for new solutions. In order to achieve their goal (their Job To Be Done), the team leader needs to overcome the constraints which oppose this goal. Their job isn’t done yet as there are still some constraints in place, such as the team working in siloes or being stuck in familiar patterns of working. One practical example is when a team leader wants to help their team improve their collaboration and work more creatively. This is where the name of the concept comes in: each purchase is the customers ‘job to be done’. JTBD theory claims that people shop and purchase new products and services to change their current situation in some way, or to make progress on their goals. The Jobs To Be Done framework template makes it easy to put the JTBD theory into action.

Product managers, marketing teams, and business leaders use Jobs To Be Done in order to reduce the risk of going to market with solutions people don’t want and won’t buy. The Jobs To Be Done (JTBD) theory attempts to quantify customer demand by outlining how and why people decide to purchase or adopt new products or services.

In this article, we’ll explore everything you need to know about the Job To Be Done framework, from advantages and disadvantages from when and how you can use it in your own product discovery. The Jobs To Be Done Canvas is a new framework which aims to help businesses do this. Businesses are always on the lookout for new ways to anticipate customer demand so they can lower the risk of taking a product to market which no one wants.

Jobs to be done